Focus on Outcome, not Output

  • Output is measured based on scope, cost, and time.
  • Outcome is based on behavior, satisfaction, and Impact.
    • Impacts like ROI, Market share, etc., might be lagging indicators.
  • At most of the time, we will have too many ideas. In such cases, we need to confirm Is this a real problemIs this a real problem

    There are two main definitions for the problem,

    a matter or situation regarded as unwelcome or harmful and needing to be dealt with and overcome.

    an ...
    , and if it's worth investing in.
  • As we have too many ideas, too many random tasks defined as goals, we assume our job is to build more ideas. That's wrong. The job is to build less. The job is to minimize output, and maximize outcome.