- Earlier you fail, it's better and cheaper.
- Start design in the ideation phase, even before setting defined goals or commitments. Thinking for visual designs provides enough space to think deeply about complexities and limitations and a better perspective of solving the problems.
- What we’ve done is an added value to the basic idea by making it more actionable.
- Design Sprints suggests getting feedbacks from initial prototypes.
Design early to fail faster
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