CIRCLES framework

Circles is a Problem solving framework with 7 steps. Comprehend, Identify, Report Needs, Cut through Prioritisation, List Solution, Evaluate and Summarise.

  • 1. Comprehend - Team often lacks context. Provide them by focusing on four things
  • 2. Identify Identify the ideal customer persona (one or more). You can’t build a product that works for everyone Private or Broken Links
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  • 3. Report customer needs Customers have needs and problems. Using surveys and interactions, the product team 'can' discover user needs and document them.
  • 4. Cut through & Prioritize needs Plot results from step 3 to 4-Column matrix called Value Matrix
    • X-Axis - Low Value to High Value
    • Y-Axis - High Willingness to Pay, to Low Willingness
      • Top-Right is the Difference.
      • Bottom-Right will be core features
      • Top-lefts are add-ons
      • Bottom-left contains trashes
      • Very similar to Eisenhower MatrixEisenhower Matrix
        The Eisenhower Matrix or Urgent-Important Matrix is a framework that helps in prioritising tasks by urgency and importance. The matrix is divided into four :
        1. Top being Important (I)
        2. bottom ...
  • 5. List solutions Pick the job-to-be-done you are trying to work on and ask the team to list a range of possible solutions.
  • 6. Evaluate trade-offs
    • Evaluate trade-offs by looking at impact/complexity matrix
    • Make a decision