Circles is a Problem solving framework with 7 steps. Comprehend, Identify, Report Needs, Cut through Prioritisation, List Solution, Evaluate and Summarise.
- 1. Comprehend - Team often lacks context. Provide them by focusing on four things
- 2. Identify Identify the ideal customer persona (one or more). You can’t build a product that works for everyone Private or Broken Links
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- 3. Report customer needs Customers have needs and problems. Using surveys and interactions, the product team 'can' discover user needs and document them.
- 4. Cut through & Prioritize needs Plot results from step 3 to 4-Column matrix called Value Matrix
- X-Axis - Low Value to High Value
- Y-Axis - High Willingness to Pay, to Low Willingness
- Top-Right is the Difference.
- Bottom-Right will be core features
- Top-lefts are add-ons
- Bottom-left contains trashes
- Very similar to Eisenhower MatrixEisenhower Matrix
The Eisenhower Matrix or Urgent-Important Matrix is a framework that helps in prioritising tasks by urgency and importance. The matrix is divided into four :
1. Top being Important (I)
2. bottom ...
- 5. List solutions Pick the job-to-be-done you are trying to work on and ask the team to list a range of possible solutions.
- 6. Evaluate trade-offs
- Evaluate trade-offs by looking at impact/complexity matrix
- Make a decision