Buying rely on trust. A Brand TribeBrand Tribe
Brand differs from person to person, and as you build perspective, story, and culture around a brand in a strategic format, there will be a group of people who will have a shared belief around... is a group of customers trying to achieve similar goals, and they talk to each other. They congregate around a particular product or company that will empower them to achieve their aims. Initially, buying decisions create the tribe. Then the tribe influences future buying decisions.
Source
- Marty Neumeier - Interview,Brand Flip
- BOOK- The Brand Flip Private or Broken Links
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