Brand tribe influence buying decisions

  • Buying rely on trust. A Brand TribeBrand Tribe

    [[Brand differs from person to person]], and as you build perspective, story, and culture around a brand in a strategic format, there will be a group of people who will have a shared belief arou...
    is a group of customers trying to achieve similar goals, and they talk to each other.
  • They congregate around a particular product or company that will empower them to achieve their aims.
  • First, their buying decisions create the tribe, then the tribe influences future buying decisions.