Brand Tribe

  • Brand differs from person to personBrand differs from person to person
    A Brand is NOT the logo, or identity, or consistency, or product itself.

    A brand is an individual's emotional feeling about a product, service, or company. It differs from person to person. Once t...
    , and as you build perspective, story, and culture around a brand in a strategic format, there will be a group of people who will have a shared belief around the brand. That's Brand Tribe.
  • They are not just consumers. They are also believers and promoters.
  • A brand tribe is capable of collective action and therefore has implications for businesses.
  • According to Marty Neumeier, Brand tribe influence buying decisionsBrand tribe influence buying decisions

    Buying rely on trust. A [[Brand Tribe]] is a group of customers trying to achieve similar goals, and they talk to each other.
    They congregate around a particular product or company that will e...
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