Peak-End Rule

People judge an experience largely based on how they felt at its peak and at its end, rather than the total sum or average of every moment of the experience. Overweighting the RecentOverweighting the Recent
People tend to be overweight in recent experiences, and the positive or negative perception of one is disproportionately determined by the last episodes of the entire experience.

A vacation that s....

Source

• When More Pain Is Preferred to Less: Adding a Better End
• UXDesign CC
• The Decision Lab