Good Designers Redesign, Great Designers Realign

For strategic objectives, as a designer, instead of thinking of a redesigning, it is always better to think from a realignment perspective. The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven.

While realigning, consider the following:

  • Ensure there is a reason.
  • Have a solid clarity on level of realignment
  • Evaluate the user-switching cost / learning-curve