Doherty Threshold

Productivity soars when a computer and its users interact at a pace (<400ms) that ensures that neither has to wait on the other. Hence, provide system feedback within 400 ms in order to keep users’ attention. If not, use Progress bars and Animation to visually engage people while process is happening in the background.

REVERSE : At time, Purposefully adding a delay to a process can actually increase its perceived value, which instil a sense of trust.

In 1982 Walter J. Doherty and Ahrvind J. Thadani published, in the IBM Systems Journal, a research paper that set the requirement for computer response time to be 400 milliseconds, not 2,000 (2 seconds) which had been the previous standard. When a human being’s command was executed and returned an answer in under 400 milliseconds, it was deemed to exceed the Doherty threshold, and use of such applications were deemed to be “addicting” to users.