Jobs to be Done (JTBD) as about how to think about user needs and product development. His way of breaking down complex customer motivations into actionable insights is appreciated, and he uses concrete templates and real-world examples.
Jobs to be Done (JTBD) as about how to think about user needs and product development. His way of breaking down complex customer motivations into actionable insights is appreciated, and he uses concrete templates and real-world examples.
