- Utility Theory, which in essence, explains people’s choices and motivations by the utility of the outcomes.
- The Fourfold PatternThe Fourfold Pattern
A 2x2 table,
with X-axis is Gain&Loss,
Y-axis is Low&High Probability.
Top-Left
HighProb-Gain is Utility Theory
...
Source
- §Psychology Private or Broken Links
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