- While building a brand, it's important to ask three questions. Author calls it's three little questions (while I prefer them to be questions with smaller answer) - Who are you?, What do you do?, & Why does it matter?
“We’re John Deere. We make farm tractors and related equipment. It matters because generations of farmers have trusted our equipment.” Their trademark is a silhouette of a leaping stag, and their tagline is “Nothing runs like a Deere.”