Solve the problem not the feature

  • Users focus on their needs. They have goals and objectives. And that's their perspective. They are not worried about the product you are building.
  • It is a common thing that users will ask for features, that product should include.
  • In such context, we need to ask the right questions, and pivot the conversation from "specific feature" to "pain point.
  • We need to understand the problem, the value of pain, and how to solve it. It allows us to explore multiple solutions and choose a better one with a broader vision.