Priming

  • In Psychology, Priming is a phenomenon whereby previous stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.
  • For example, the word NURSE is recognized more quickly following the word DOCTOR than following the word BREAD.
  • Priming works most effectively when the two stimuli are in the same modality.
  • For example, visual priming works best with visual cues and verbal priming works best with verbal cues.

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