Overweighting the Recent

  • People tend to be overweight in recent experiences, and the positive or negative perception of one is disproportionately determined by the last episodes of the entire experience.
    • A vacation that starts bad but has a pleasant ending is likely to be remembered favourably; the opposite sequence may undermine the overall experience.
    • Similarly, the last 20 minutes of the movie define the genre to the general audience (thus, commercial films prefer a closed happy ending over open-ended ones).
    • The tail ends with a comedian, or everyone being happy and cracking some jokes, is commonly used in Indian Cinemas to build this effect. Peak-End RulePeak-End Rule

      People judge an experience largely based on how they felt at its peak and at its end, rather than the total sum or average of every moment of the experience.
      Overweighting the Recent

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