- A clearly defined goal.
- Recommended to have 3, max 5.
- An Objective is like a mission statement.
- Goals Should Flow Top-Down and Bottom-Up.
- The Objective is inspirational.
- Specific measures to track if the goal is met or not
- Quantitative. (a usage metric, a revenue metric, and a satisfaction metric)
- KRs Should Be Difficult, Not Impossible