OKR

Objective

  • A clearly defined goal.
  • Recommended to have 3, max 5.
  • An Objective is like a mission statement.
  • Goals Should Flow Top-Down and Bottom-Up.
  • The Objective is inspirational.

Key Result

  • Specific measures to track if the goal is met or not
  • Quantitative. (a usage metric, a revenue metric, and a satisfaction metric)
  • KRs Should Be Difficult, Not Impossible

Source