Good Designers Redesign, Great Designers Realign

  • For strategic objectives, as a designer, instead of thinking of a redesigning, it is always better to think from a realignment perspective.
  • The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven.

  • While realigning, consider the following:
    • Ensure there is a reason.
    • Have a solid clarity on level of realignment
    • Evaluate the user-switching cost / learning-curve