- Stop aiming for an ideal, perfect design. We'll never get there.
- Instead of keeping 'perfect design' as the benchmark, compare with the baseline — the current reality and how much this change enhanced their experience.
- Comparing with baseline and knowing that it's improving the product for users will motivate the product team. It’s less about us and more about value for the customer.
- Scope grows naturally, like grass. It's not the fault of managers, programmers, or clients. More, we reach more profound; we see more micro details and potentials — not only blockers, but also potential improvements.
- Making choices makes the product better, as long as it follows a direction. Software design should be opinionated. Always see features as must-haves and nice-to-haves, and Prioritize enablers and blockers
Decide when to stop
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