Cognitive Ease

Cognitive ease is the measure of how easy it is for our brains to process information. There are Two Systems of ThinkingTwo Systems of Thinking
There are two systems of thinking - System 1 and System 2. Consider system 1 as reactive, and system 2 as analytical. System 1 (Thinking Fast) is the intuitive, reactive way of thinking based on f...
, and whatever is easier for System 2 is more likely to be believed. If it is clear, PrimingPriming
In Psychology, Priming is a phenomenon whereby previous stimulus influences a response to a subsequent stimulus, without conscious guidance or intention. For example, the word NURSE is recognised m...
, can be repeated, etc. defines the easiness.