Cognitive Ease

• Cognitive ease is the measure of how easy it is for our brains to process information.
• There are Two Systems of ThinkingTwo Systems of Thinking
  
  There are two systems of thinking –
  
  System 1
  
  System 1 is “reaction”
  System 1 (Thinking Fast) is the intuitive, reactive way of thinking based on first imp..., and whatever is easier for System 2 is more likely to be believed. If it is clear, PrimingPriming
  
  In Psychology, Priming is a phenomenon whereby previous stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.
  For example, the word NURSE is recogni..., can be repeated, etc. defines the easiness.

Source

• –BOOK- Thinking, Fast and Slow Private or Broken Links
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• §Psychology Private or Broken Links
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