Cognitive Ease

  • Cognitive ease is the measure of how easy it is for our brains to process information.
  • There are Two Systems of ThinkingTwo Systems of Thinking

    There are two systems of thinking –

    System 1

    System 1 is “reaction”
    System 1 (Thinking Fast) is the intuitive, reactive way of thinking based on first imp...
    , and whatever is easier for System 2 is more likely to be believed. If it is clear, PrimingPriming

    In Psychology, Priming is a phenomenon whereby previous stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.
    For example, the word NURSE is recogni...
    , can be repeated, etc. defines the easiness.

Source

  • –BOOK- Thinking, Fast and Slow Private or Broken Links
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  • §Psychology Private or Broken Links
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