Brand Tribe

  • Brand differs from person to personBrand differs from person to person

    A Brand is NOT the logo, or identity, or consistency, or product itself.
    A brand is an individual's emotional feeling about a product, service, or company. It differs from person to person. On...
    , and as you build perspective, story, and culture around a brand in a strategic format, there will be a group of people who will have a shared belief around the brand.
    • That's Brand Tribe.
  • They are not just consumers.
  • They are also believers and promoters.

  • A brand tribe is capable of collective action and therefore has implications for businesses.
  • According to Marty Neumeier, Brand tribe influence buying decisionsBrand tribe influence buying decisions

    Buying rely on trust. A Brand Tribe is a group of customers trying to achieve similar goals, and they talk to each other. They congregate around a particular product or company that will emp...

Source

  • Interview
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