- Brand differs from person to person, and as you build perspective, story, and culture around a brand in a strategic format, there will be a group of people who will have a shared belief around the brand.
- That's Brand Tribe.
- They are not just consumers.
They are also believers and promoters.
- A brand tribe is capable of collective action and therefore has implications for businesses.
- According to Marty Neumeier, Brand tribe influence buying decisions
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