A Brand is NOT the logo, or identity, or consistency, or product itself. A brand is an individual's emotional feeling about a product, service, or company. It differs from person to person. Once too many people feel the same way about a company/service/product, a Brand TribeBrand Tribe
Brand differs from person to person, and as you build perspective, story, and culture around a brand in a strategic format, there will be a group of people who will have a shared belief around... is formed, that's when it is said to have a brand.
Source
- BOOK- The Brand Gap Private or Broken Links
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