Brand differs from person to personBrand differs from person to person
A Brand is NOT the logo, or identity, or consistency, or product itself. A brand is an individual's emotional feeling about a product, service, or company. It differs from person to person. Once to..., and as you build perspective, story, and culture around a brand in a strategic format, there will be a group of people who will have a shared belief around the brand. That's Brand Tribe. They are not just consumers. They are also believers and promoters.
- A brand tribe is capable of collective action and therefore has implications for businesses. According to Marty Neumeier, Brand tribe influence buying decisionsBrand tribe influence buying decisions
Buying rely on trust. A Brand Tribe is a group of customers trying to achieve similar goals, and they talk to each other. They congregate around a particular product or company that will empowe...
Source
- Interview with Marty Neumeier
- BOOK- The Brand Flip Private or Broken Links
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